1xBet white label sportsbook kickstarts Melbet growth
1xBet is ready to meet the problem of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com.
The sports activities gambling company has go about obtaining more licences to boost the number of countries it can operate in, through both its B2C product and new B2B partnerships.
Evgeniy Kiriushin, Head of Business Development for 1xWager, said: “This past year, because we received so many requests for B2B structured partnerships, we made the decision to make several white labels.
“The experience turned out to be quite successful, which stimulated the new B2B path for our company. Melbet.com has shown active development since operating the new system.”
1xBet, whose main operational activity is licensed by the government bodies in Curacao, feels it can manage with the needs of multiple partners, having set up support services to perform 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning several different time areas.
Kiriushin continuing: “We have already developed significant experience in operating our B2C platform in various countries across several continents. This implies we understand precisely what our players need.
“Of course, global design changes extends the time, but we are focused on producing modern, in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everyone as it can be, while implementing virtually all design recommendations from our B2B companions.
Andrea Pirlo joins 1xBet as brand ambassador
Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018.
Pirlo, who’ll feature in 1xWager 1xbet app portugal advertising campaigns and be a part of marketing occasions, made this announcement on his Facebook web page: “I’m happy to announce my ambassador relationship with 1xWager company. We have many good occasions forward!”
On the other hand, a statement from the 1xWager press service read: “We have put a great deal of thought into choosing our ambassador. Like a constantly growing brand, we needed a unique personality for this role.
“Andrea Pirlo ticks all the boxes. We’ve a lot in common; Pirlo has always well known his opponents, adopted the concepts of reasonable play and was large with his aids. Similarly, at 1xBet we value our customers and partners and we respect our competitors.
“Andrea Pirlo is a legend and we are honoured to utilize him. He will help indulge our market all around the globe. Joining pushes with one of the world’s biggest soccer stars is only the first in several ambitious projects planned by 1xWager for 2018.”
Before retiring by the end of the 2017 MLS season, Pirlo appreciated a decorated career in football, earning six Serie A game titles, two Coppa Italia’s, two Champions Little league’s and the FIFA World Cup in 2006, where he won more ‘man of the match’ honours than some other player.