1xBet takes two stand approach to successful ICE exhibition
1xBet showcased its B2B product for the first time at last month’s Glaciers exhibition, before introducing its one-year old affiliate program to marketplaces across Asia, Africa, European countries, and Latin America.
Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the European operator said the outcome of the exhibition experienced “exceeded all expectations”.
The 1xWager press service said: “So how exactly does 1xWager stick out from the other exhibitors? 1xBet is mostly of the companies that are successful on the B2C market, and it now has a high-quality product to provide affiliates of the company. We are able to say confidently that customers are certain to get exactly what they need.
“The outcome of the exhibition exceeded all our expectations: there is a lot of interest inside our product and useful contacts were made. This network was beneficial not limited to 1xWager, also for other exhibitors and guests.”
Meanwhile, 1xWager backed up its ICE existence by exhibiting at the London Affiliate Meeting (LAC). Specialists from the company met with current affiliates to go over fresh ideas and new proposals to enhance the quality of products and services within its Affiliate Program.
The declaration continuing: “This year, affiliates from all over the world visited our stand. During the exhibition, we fulfilled with our established partners and made new business connections with site visitors and other exhibitors. We hope these exchanges will develop into long-term mutually beneficial interactions.
“Over a short space of time, we have introduced ourselves and our Affiliate Program to markets throughout the world. A whole lot of successful work has been done to appeal to traffic from Asia, Africa, Europe, and Latin America. In addition, we are actively submitting applications and steadily getting licenses to operate in various countries.”
With only a few days to visit until the start of ICE London (6-8 February), the sponsors of London Baby have embraced http://1xbetmobil.xyz/ the growing ‘buzz’ throughout the world’s biggest video gaming exhibition.
Once again, SBC has joined causes with iGaming Business to sponsor #londonbaby2018, the biggest marketing party on the first nights the exhibition (6 Feb), held at the beautiful Café de Paris.
While blockchain technology and the opening of the united states gambling market are anticipated to garner significant attention at ICE and networking celebrations across the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key topic appealing.
This was after every of the sponsors of London Baby was asked to predict the actual industry ‘buzzword’ or ‘buzzwords’ would be for this year’s event.
Alex Inglot, Director of Communications for Sportradar, said: “This season, a lot of attendees and many debates will focus around what may or might not happen in the US this year in relation to sports betting.
“The Supreme Courtroom’s decision could have seismic implications for the industry and it will impact sports leagues, regulators, condition specialists, existing US casinos and operators, international operators, suppliers and undoubtedly the US open public.
“It is almost impossible to predict what the ultimate verdict will be, but many at ICE will already be situation planning and seeking to get a read from others visiting the ExCeL this Feb.”
Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Personalized engagement and implementation of data-driven customer value management will be a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computer systems still require the instructions for whatever they actually.
“The leaders in igaming, and especially sports activities betting, will never be the companies with innovative technology (however controversial it may sound to the reader) but those companies, which over time of operation, were able to collect large quantities of data.
“As my colleague and buddy Nik Rudenko (CMO of FavBet) likes to say, ‘Traffic is the King’. But my place, which is at the intersection of looking for the best new opportunities and making sure they pass the smell test trained me, is that the biggest opportunities lay in the hands of those companies who become data centric in their customer strategy.
“The companies which hold data and can make their machines analyse data and know what to do, predicated on this content of the info and its scope without specific instruction, can be as unreachable to the competitors as eBay to the new WordPress start-up.
“The firms keeping big data can still generate correct customer behavior even with the uncertain regions of data due to its cumulative nature. In my own view, the near future ‘Amazons’ of sports betting is a different breed of companies. Such companies are still seated in the duck blind unaware that one move can change the status quo.”
Thomas Nielsen, Head of Game Licensing at Magnet Gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the picture so quickly, it has recently asserted its game-changing advantages to such an level that longevity is undeniable.
“As with all buzzwords, interest within the general public domain will inevitably wain but within business and especially in our industry, blockchain is gathering momentum on a regular basis.
“It really is providing transparency, accountability and decentralisation in a way that many are calling groundbreaking and, unlike many buzzwords which have come and gone, blockchain has the potential to really anchor itself.
“It could do a lot more than simply record monetary transactions – we have witnessed the inceptions of commercial alliances, start-ups and initiatives all off the trunk of blockchain, and it evidently has the capacity to transform the way many industries operate.”
Adriaan Brink, Founder and CEO of BetterBetting, said: “Crypto. The world of digital money is causing disruption across many industries, including betting. It has been impossible to disregard to hype around Bitcoin and Ethereum and the rise of new cryptocurrencies.
“The idea of a developing a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting offers that, providing an innovative, decentralised sports wagering system, facilitated through use of the BETR token.
“Eliminating friction, while providing transparency and fairness for a bet between two get-togethers who have no relationship with each other, will change just how betting works for everyone.”
Evgeniy Kiriushin, Mind of Business Development for 1xWager, said: “1xBet always goes into step with the rapidly changing world. We consider the buzzwords for the former, and another yr, are ‘higher, faster, and more powerful’.
“We are living in a dynamic and high-tech world; information is ubiquitous, and you can place a bet, make a payment or transfer money just utilizing a phone and wi-fi.
“For our partners, it is actually important that statistics are updated normally as you possibly can – using our own partnership, program partners can see up to date of statistic each hour.”